West Ridge store

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rmuir

Social climber
From the Time Before the Rocks Cooled.
Dec 26, 2018 - 05:54pm PT
Although I wasn't a West Ridger, I do recall a lot of hangers-on from LA might have been…

Mike Graber
Hooman Aprin
Alan Bartlett
Rob Dillinger
Dave Black
Jack Roberts
Roots

Mountain climber
Redmond, Oregon
Dec 27, 2018 - 04:11pm PT
Great stuff!

OT but Boo what FA did you do on Brewer? -it's a real nice looking peak!
McHale's Navy

Trad climber
From Panorama City, CA
Dec 27, 2018 - 05:01pm PT
I almost had a job there in the late 60s but they didn't think I would be able to consistently ride my bicycle from the northwest end of the San Fernando Valley. I'm sure they were right!
BooDawg

Social climber
Butterfly Town
Jan 1, 2019 - 04:16pm PT
Not as I remember it. If memory serves, Don and Tom mapped all the Trip Leaders' addresses from the L.A. Chapter of the Sierra Club's Activity's Quarterly publication that was sent to all members in the L.A. area, From that map, they decided that the store should be located near the Santa Monica and San Diego freeways intersection which was in West L.A. The long sloping line in their logo sloped to the left from the center which, of course, would be west on a compass.

Re: Mt. Brewer. I posted a thread on it about 2010 or 2011, I think, but I don't have a thread link at my fingertips on this New Year's Day. To summarize it, in 1963, Russ McLean and I traversed the Sierra from Kearsarge Pass to Cedar Grove in Kings Canyon N.P. Our purpose was to do the FA on Mt. Brewer's N.E face. We succeeded. It was my third multi-pitch climb, having done just two moderate climbs at Taquitz with Russ earlier that summer.

1963 was the year that Russ McLean (Life is a Bivouac) and Dennis Hennek, and I graduated from Canoga Park High School which was very close to Stoney Point and near where Don Lauria acquired a home.

Edit: Here is the link to the Mt. Brewer climb:

http://www.supertopo.com/climbing/thread.php?topic_id=1079288&tn=20

Don Lauria

Trad climber
Bishop, CA
Jan 5, 2019 - 02:37pm PT
When I mentioned to Chouinard that we were thinking of opening a mountaineering store, he suggested I go up to visit Doug Tompkins. Tompkins had just opened a small mountain shop in San Francisco named "North Face".
I followed Yvon's suggestion and got excellent advice from Doug.

I decided to name the store after some feature or aspect of a mountain, but it couldn't be a face (too obvious a plagiarism of "North Face"). Since the West Ridge of Everest had just recently been climbed, "West Ridge" came to mind. "West Ridge" also fit our location, the West Los Angeles, Westwood area - ergo, West Ridge it was.
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